And all the pipe cleaner animals stood erect-- a fierce wall of nylon and wire defiance--
with one voice they exclaimed, "We shall not be silenced!"

Tuesday, February 17, 2009

Promotion Ideas

I've been trying to think of new ways to promote Fuzzington (as if I'm not trying a lot already with twitter, facebook, myspace, flickr, craftster, etsy chat, etsy boards, oh and this blog!). Ideas seem to be popping into my head everyday, and I've been writing them down in my Fuzzington journal. I'm starting to realize that I've got lots of ideas, but just don't have the time or energy to do it after a long day of work!!!

My latest promotion idea that I really like is to make an instructional online video on how to make a simple pipe cleaner animal. The one I have in mind is this really cute butterfly that I came up with a few days ago. It looks really good, and it's fairly simple to do. Plus, by doing a video I can put a face to Fuzzington, my face. I don't think anyone really knows what I look like... I can also put it on or youtube... I think people would like to get a glimpse of my craft and how fun it is to work with pipe cleaners.

Some other ideas that I would love to do, but just don't know how to do yet:
1) Craft fair
2) Sell at a local store
3) Pass out business cards or flyers (to just anybody?)
4) Make promotional items and pass them out
5) Blog giveaway for promotional item

Any tips out there? I'm sure a lot of you have experience with this!

BUT, my biggest problem right now is that I don't have enough product!!! Gotta get working on those!!! Promotion is no good if you don't have items to sell!!

We shall see what happens in the upcoming weeks!


Christine said...

You should def do a video! I read somewhere (Etsy Storque, maybe?) that doing tutorials can bring tons of hits to your blog/website, thus increasing traffic to your shop!

Also, def get some business cards. You can get 100 full color cards for like $10 on I'm waiting for mine to come in the mail as we speak! :)

Hope this helps. Keep up the awesome work!

♥ xtine